LinkedIn Marketing Plan

Alright, so I need to find new clients within 30 days. Therefore, since I prefer having a structured plan, I’m going to list the important things I need to do to optimize my LinkedIn profile and get more clients. This should all be accomplished within a month.

Tips from Katari Creative

Here’s a secret I doubt you’ll hear from many other LinkedIn Coaches without paying them: You don’t need to create content on LinkedIn at all to find clients.

ALL of the clients that found me on LinkedIn (and that I eventually converted) found me from someone else’s content. And that’s only because I posted a comment there.

“Someone else” = microinfluencers in your niche, mostly.

I try to focus my commenting efforts on posts around 50 reactions; some of those will grow to 5,000+ reactions, while some of those will stay around 50 — both have helped me convert clients.

The real strategy here is knowing where to look. For me, that’s hashtags. You can search hashtags on LinkedIn and, if you click a result rather than hitting “Enter,” you’ll be brought to that hashtag’s “feed.”

Some of my favorite hashtags are: #b2bmarketing, #copywriters, #seo, #socialmedia

Question from Redditor:

LinkedIn has been my number one source of business, both personally and for my company. I have a profile for both. It’s the best thing I can tell people to do.

What’s your pitch strategy on LinkedIn? I personally don’t like being pitched there because it’s so obvious that it’s a pitch.


Congratulations on all your success on the platform!

My pitching strategy is to not pitch 🙂

One of the many reasons I love LinkedIn is because it sounds like you and I do practically the opposite when it comes to marketing there — I love engaging and commenting, but there’s definitely a diminishing return much sooner than you’d think.

In general, if you want to be active on LinkedIn, commit to it. Give yourself some sort of timeline (1-3 months, DOE) to gain make X money or gain X clients and start from there.

With that goal established, you can reverse engineer how long you should spend on LinkedIn. Ask yourself questions like:

  • How much time do I really want to spend on LinkedIn per day? (You can do as little as 10 minutes per day!)
  • How much time can I give content creation per week? (I average at 2 hours.)

With those answered, you have a basic skeleton of your daily tasks: Find content worth engaging with, engage with it, and identify potential content ideas along the way.

That’s just the start, though. A strategy is not a to-do list, it’s the reason behind those to-dos.

So why does the strategy come second? Because you’re likely not going to know where your audience spends their time on LinkedIn… until you’re on LinkedIn.

Once you’ve gotten some traction with your comments (responses & connections from them), you can start using that feedback to post content your audience actually wants to see… Because you’ve answered their questions in comments 😉

As for what sort of posts actually matter — posts like this have gotten me eyes, but not clients. It’s posts that share simple, yet novel, tips that get me clients.

First things first: Get your profile updated. You can absolutely take your time on this, too, because there’s a lot of little things to dig into, including:

  • Your Contact Info
  • Your About
  • Your Featured
  • Your Experience(s)
  • Your Skills
  • Your Recommendations

Most of this requires some good writing chops, so luckily you’ll have that under wraps.

Once you’ve gotten your profile to quality standard, figure out how much time you really can give LinkedIn every day and spend that time commenting on other people’s posts.

I mention it more in-depth in another comment, but find your niche spots on LinkedIn (either using Follows, hashtags, or Groups) and comment, comment, comment, comment! Make sure they’re useful comments, of course.

Sure, but these might feel like “duh”:

  1. Write to one person. Think of a past client or a dream client, whatever it takes — talk about their specific, day-to-day problems you solve and why you make their life easier.
  2. Optimize each section for SEO. This means titles you want to be found for — titles people are actually searching. For example, “B2B Freelance Writer,” or “Social Media Copywriter.” YES keep some of these this simple, but make your first 50 characters or so something with personality ✨

Find potential client profiles and engage via their posts


  • Joe Colantonio
  • Keith Klain
  • Kristel Kruustuk
  • Carlos Arguelles
  • Martha Sharpe
  • Vikas Mittal
  • Wayne Roseberry (I like this guy the most. Follow his comments and try to leverage his connections to find QA influencers)
  • Michael Bolton
  • Tomasz Tunguz
  • Edoardo Turelli
  • Rahul Parwal
  • Jo-Anne Brandes (keep interacting with her)
  • Iryna Chernenko


  • Software Testing & Automation:


  • Search “content marketing manager” using the People tag on LinkedIn. Find who posts often + comment or simply connect with them.


  • Do 1 post on r/freelancewriters per day.
  • Do 1 comment on LinkedIn per day.
  • Connect with 1 startup founder per day.
  • Cold email 1 startup founder per day.

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